Links And Advertising on Shake Rattle And Troll

Like most websites, Shake, Rattle And Troll (SRT) makes its money through online advertising – which makes this site free for you to use. We’re not trying to pull a fast one or rip you off, but we do need to pay all of the talented people who work on this site, so we’ve adopted an advertising policy that works best for us and for you. If you have any questions, please contact us at [email protected] or review our Privacy Policy

The Shake Rattle And Troll Fair Advertising Policy

We will not sell your personal details onto a third party – advertisers on our site may have access to your behaviour via cookies, but not your data.

We place ads based on where they perform best – if a page happens to sell lots of fishing lures, we will advertise more fishing lures on that page. That’s reasonable right?

We will not use behavioral targeting unreasonably – if you go to a site about watches we will assume you are interested in watches. It’s not a sinister action, it just makes sense. You don’t have to buy the watches any more than you have to buy anything else! We won’t behaviorally target anything that might embarrass you, and you always have the option to opt out.

We request that you don’t use ad blockers – contrary to popular belief we do sometimes get paid for you just seeing advertising without you clicking or buying anything. If you like our site, please don’t block our ads – it’s an easy way for you to pay us for using it without it costing you anything.

We run more ads than it is reasonable to keep track of, therefore if you have a complaint about an ad for any reason, please get in touch with us and let us know and we will do what we can about it – it’s not in our interests to displease our users.

We do not allow auto-initiated sound – that means ads are not allowed to have the sound switched on when the page loads. If you see an ad which does this, please let us know and we will hunt it down and switch it off as soon as possible

We do not allow ads which make you download anything (especially viruses!), or which break the site in anyway. If you see an ad which does this, please let us know and we will hunt it down and switch it off as soon as possible.

We’re not trying to trick you into buying things you don’t want or need; we’re just making you aware of the dynamic you are already involved in, so that you can consciously take part.  Advertising has been rightly and wrongly demonized over the years, but it’s part of keeping the internet free, so working together we hope we can make it a more reasonable payment system for everyone.

To help us find an offending ad, please send us a screenshot of the ad, the URL you saw it on and what country you are in if possible. So you know, we will also likely tell off the advertiser, as all of our advertising partners know our rules.  Send those to [email protected]

Advertising Structure Of Shake Rattle And Troll

Don McDowellFirst, the more visitors we have, the more attractive our website becomes to a potential consumer.  We recognize that the higher traffic we have, the more clicks or page views you may have.  However, our philosophy is “simple is better” for both of us.

Our advertising is clearly marked graphically but periodically linked in text.  If that is done, the display text will identify that link as an advertisement.  We do not want users to be blindsided.

Our users will typically be Sportsmen and Outdoorsmen and women along with those concerned about Conservation and the Political impact of legislation.  Therefore, SRT will have little tolerance for advertising that includes long load times, pop up’s and repeated intrusion of video’s, music or other 3rd party ad’s associated with that link.  Keep it clean and simple to sell your products.  It’s fair for both of us.

The Shake, Rattle And Troll Pricing Structure

Shake, Rattle & Troll offers advertisers a variety of options in terms of size, above and below the folds and placement on optional pages or in multiple locations across all pages.  Click here to request more information.   Ad sizes, frequency and pricing upon request.


Advertising Banners

Linking with Shake Rattle And Troll

Linking on Shake, Rattle and Troll is Free.  However, we require your cooperation under the “fair play” philosophy:

  1. Your website is in good taste
  2. Your website falls within the categories of fishing, hunting or conservation
  3. You backlink to Shake, Rattle and Troll within 30 days
  4. You use our official logo
  5. Your provide us with a high resolution 100 x 100 pixel logo
  6. Link to

If you add a brief description with our logo, please use “Shake, Rattle & Troll and Don McDowell provides Fishing, Hunting, Conservation and Political information you need to know.  Our focus is on your rights as an Outdoorsman and  Sportsman”.

PNG LOGOS: Red & Black is the default logo and preferred.  If your background won’t work with the Red & Black, use the Gold logo.

SRT Official Logo